Collaborating with multi-award-winning Canadian filmmaker, Miles Jay, we created a story-focused and intimate spot for the Canadian Imperial Bank of Commerce (CIBC).
Titled ‘Let’s Find Your Way’' the film delivers on the bank’s tagline ‘Ambitions Made Real’ by showing a glimpse into the highs and lows of a couple’s journey trying to enter the world of home ownership.
Titled ‘Let’s Find Your Way’' the film delivers on the bank’s tagline ‘Ambitions Made Real’ by showing a glimpse into the highs and lows of a couple’s journey trying to enter the world of home ownership.
We wanted to showcase how CIBC could help within the context of what is real – something different than what you would typically expect to see from bank advertising.
TVC